I've had an interest in the children's clothing business since watching my mother run several different stores throughout my childhood. She currently has a store in Boca Raton, FL called Elegant Child www.elegantchildboca.com. Our stores are very similar in style but our products vary according to our locations and demographics. I opened a small women's consignment store on Park City's Main St., The Exchange, in 2001. As my life progressed and I got married and had children I sold the business and turned into a stay at home mom to be with my boys. As my boys were approaching preschool age the retail bug started creeping in again. I was disappointed that there were no stores to buy a baby gift, let alone dress my children from so as I saw the niche, I proceeded to think about doing one myself. Using my mother as a major resource we created the vision for Baby NeeNee. The doors opened in August 2008.